Station Info

Michelle Lofton

Personal Mission Statement
My goal is to help my clients overcome their most pertinent challenges and achieve their goals by creating customer focused marketing solutions. I would love the opportunity to help YOU!

Sales Experience Detail
I started working for Emmis Communications in 1996 as a Marketing Coordinator.

After 2 years, I moved into sales as a Retail Sales and Consumer Marketing Specialist. In this role, I helped manufacturers attain incremental sales and displays at the retail level as well as brand, market and sell their products to end users. I did this by using innovative, comprehensive, highly effective consumer marketing programs.

In 2011, I moved into a more traditional sales role on the KHITS 96 sales staff where I continue to work with manufacturers and retailers, but also local St. Louis businesses and agencies.

What Makes Me Effective
Besides using our tradional on-air, on-line and on-site capabilities, I specialize in helping clients achieve their goals and objectives by using out-of-the-box techniques such as:

Sweepstakes and Redemption Elements- effective ways to generate awareness and entice consumers to purchase specific products.

Community Outreach Programs- proactive approach to partnering with community organizations and non-profits to make a difference in the community.

Community Involvement
St. Louis Area Food Association (SAFA)-
Board Member- 2003-2005
Secretary- 2005-2007
Entertainment Chairperson- 2007-present

Contact Information
Office Phone: 314-613-7846
Cell Phone: 314-605-2424

Sales Manager:

Steve Williams: 314-613-7875

Client references available upon request.